When asked what her style of music is, one can simply say “well rounded”, in the sense that she can transfer any style of music she brings into popular music, drawing a spectrum of domestic and international listeners and fans. Ya Za is an easy going vocalist that pulls the listeners in with her clever lyrical concepts and a unique, sweet, yet demanding voice. Whether expressing through seduction or through pain, she has the ability to make the listener feel how the words connect with the emotions throughout …
"When I write music, I hear colors, see visuals. The video treatment , the choreography, the wardrobe, the fan that sings along, the album promo, the commercial, the critics, the backlash, the impact, the movie script, the tour, the award acceptance speech.. It's bigger than just words to me....." -Ya Za
"Flippin' Out" is an entrancing song from multi-genre singer/songwriter, Ilyasin “Ya Za” Zarifa that is a melodious and resoundingly beautiful effort. The song deliberately ascends to a grinding climax using a simplistic groove punctuated by unexpected vocal inflections. The combination lends a dreamy airiness to the song. It may take a couple of thorough listens to get hooked, but once you realize Ya Za's encompassing delicate power you'll embrace this effort. ~ Michael Canter
— Jivewired CD Reviews (Feb 5, 2011)
Ya Za might be the most proactive, civic-minded musician in the whole damn city. Not only did she make the We Will Not Ignore: Songs in the Key of Humanity Haiti benefit album happen, but before the rain even stopped coming down on our fair city, she had already begun organizing a benefit for the victims of the Nashville flood. While the details are still being worked out, we're pretty confident that the end result will be just as powerful and invigorating as the music that she makes for herself. Ya Za's slick blend of futuristic pop and throwback dance-funk has been a favorite around HQ ever since she popped up in our “Artists to Watch” issue back in February, and tonight she's appearing alongside fellow Per Capita Records labelmates Emily Flemming, Rachel Pearl and Sharon Lang.
— Sean L. Maloney (May 17, 2010)